ALURE STUDIO

Brand that I created in 2020 and ended in mid-2023

I would perfectly describe the brand with these

words -the quality of being powerfully and

mysteriously attractive or fascinating.

This is the description of word allure from

the dictionary I stuck to the description and created

a visual identity around it.

I mainly focused on Denim reconstruction and

customization but also on other garments easier garments like hoodies and T-shirts.

I designed few collections for this brand I

also collaborated with various brands and pieces

were worn by interesting musicians and artists.